“Poseidon” is a double-blind peer-reviewed, refereed bi-annual ISSN research journal (2319-6238) that publishes articles in the field Commerce, Management, Psychology, Economics, Tourism, Sociology, and other Social Science disciplines. The journal serves as a bridge between worldwide scholars and Commerce & Management studies, as well as Social Science researchers. The journal publishes research articles and papers in all areas of commerce and management, Psychology, Economics, Tourism, Sociology, and other Social Science disciplines. The journal aims to provide the most complete and reliable source of information on recent developments in business studies, commerce and in other social science disciplines. Each issue brings to the readers critical perspectives and cogent analyses, serving as an outlet for the best theoretical and research work in the field. The purpose of the journal is to further the understanding of the theory and practice of business studies, commerce, and in Social Science areas by publishing articles of interest to practitioners and scholars.

The Journal is published in English, and it is indexed in National Institute of Science Communication and Information Resources, (NISCAIR) New Delhi. Poseidon journal always encourages research works from Scholars, Academicians, Professors, Doctorates, Lecturers, and Corporate in their respective expertise of studies. Poseidon Journal constantly seeks original manuscripts that identify, extend, unify, test or apply scientific and multi-disciplinary knowledge concerned to the Commerce & Management field, and also to the various Social Science disciplines. Poseidon Journal is wide and available for diverse intellectual and educational pursuit from all corners of the society to enrich the learning experience of the group readers.

Editorial Board

Printed and Published by
Dr Zacaria TV

Assistant Professor

Chief Editor
Dr Umesh U

Assistant Professor of Commerce

Commerce and Management

Associate Editor

Assistant Professor

Department of Buiness Management, Telangana University, Nizamabad, Telangana

Associate Editor
Dr.N.Udaya Bhaskar

Assistant Professor

Department of Management Studies, Adikavi Nannaya University, Rajahmundry, Andhra Pradesh

Associate Editor
Dr. Jomon Lonappan

Assistant Professor

Department of Management SDM College of Business Management & PG Centre for Management Studies and Research (Affiliated to Mangalore University) Mangalore, Karnataka

Associate Editor
Dr. D.Rabindranath Soloman

Assistant Professor

Department of Commerce, Dr. B.R. Ambedkar Open University (BRAOU), Hyderabad, Telangana

Associate Editor
Dr.Seelam Venkata Subba Reddy

Assistant Professor

Department of Business Administration Yogi Vemana University, Cuddapah, Andhra Pradesh

Associate Editor
Dr. R. Seenivasan

Assistant Professor

Department of Mathematical Economics, Madurai Kamraj University, Madurai, Tamilnadu

Associate Editor
Dr.Ricky A J Syngkon

Assistant Professor

School of Economics, Management & Information Sciences Department of Commerce North-Eastern Hill University (Central), Shillong Meghalaya

Amal College of Advanced Studies

(Aided by Govt. of Kerala and Affiliated to the University of Calicut)

Recognised by UGC under sec. 2(f) & 12(b) of UGC Act 1956.

Declared as a Minority Educational Institution under sec. 2(g) of the NCMEI Act-2004.

Developed by Meshilogic



Eranhimangad P.O


Kerala - 679329